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EWA impacts people's lives far beyond the workplace.

Rain CEO Alex Bradford makes the case: on-demand pay is no longer optional. It’s time to commit to Earned Wage Access (EWA) in 2025.
December 23, 2024

Time is the most precious currency we have. It can’t be earned back, but it can be made more meaningful. And for your employees—those who keep your organization moving forward—it’s often a lack of time and access to their earned wages that holds them back.

 

Imagine this: When the shift ends, and the time clock ticks off another workday, your support begins. With Earned Wage Access (EWA), you’re not just an employer. You’re an ally. A provider of tools that bridge the gap between a life of stress and a life of opportunity.

 

Your influence in people’s lives extends beyond the paycheck. 

 

By empowering employees with financial tools, you give them something invaluable: control over their own time. Control to take care of today’s essentials while building toward tomorrow’s dreams. Control to avoid the pitfalls of high-interest loans or late fees that eat away at their hard-earned income.

 

The relationship between employer and employee is evolving. At Rain, we believe it’s time for a fundamental shift—a shift where every employer prioritizes workforce wellbeing, recognizing that the benefits you provide directly shape the lives of the people who work for you.

 

We believe there are two types of employers: those who see hourly wage earners as replaceable, and those who see them as people to be empowered. Which do you want to be?

 

EWA is more than just access to wages. It’s access to financial freedom. When employees aren’t held back by timing, they’re free to focus, perform, and excel. They’re free to feel valued by you—not just as workers but as individuals.

 

At Rain, we’re here to facilitate that effort. We’ve designed the simplest, safest, and most responsible Earned Wage Access program on the market. Together, we can help your employees not just clock in and out but take meaningful steps toward financial wellness.

 

It’s time. Time to redefine what it means to lead. Time to elevate the relationship between you and the people who make your company great. Time to make every hour they spend working for you contribute to the life they deserve.

 

Let’s build that future—together. The time is now.

 

With appreciation and purpose this holiday season,

Alex Bradford
CEO
Rain Technologies

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